I am always thrilled to hear from authors who have just received their books in the mail. They are so excited about holding their baby in their hands and can't wait to tell everyone about it.
That is why I am amazed that some can also be so careless.
When they are forming the book, they are careful with whom they share their concept in fear that someone will steal the idea. They are afraid to send the book to a reputable publisher for fear that they will change their words or their meaning. Duri… Continue

Thank you all for participating in the 30 books in 90 days challenge. We have received questions from some of you so we wanted to share the questions and the answers with everyone.
There are no rules
This is a public, personal challenge. We are pretty loose on when you can join and if you finish, we just want you to read. We do require that you join the official group in order to receive the free book or be entered to win the free weekend at the Holiday Inn Capitol Inn, Atlanta.… Continue

My first Book Expo America was when I was the Director of Advertising at Black Issues Book Review. I had not been on the job but a few months before I was charged with coming up with a booth and a marketing plan for a trade conference I had never seen in Chicago.
As a good marketer, I did a lot of research. What I found out helped decide my marketing plan
1. You can not sell anything at book expo
2. It is a trade conference. The primary audience is booksellers such as independents and major chai… Continue

Amazon.

It is clear to me that the answer to all self-published authors nightmares is and will be Amazon.

As an on-line bookseller, they take most titles and by most, I mean 90% of titles being produced. Since they do not have to wharehouse any titles, there is no overhead cost to them offering the title and since they receive a portion of the sales price without having to pay for shipping, it is a purely profit business for them.

Now with the introduction of Kindle, they are eliminating the… Continue